The unit is marked out of a total of 100 marks: 20 marks for the planning and research and its presentation; 60 marks for the construction; 20 marks for the evaluation.
P L A N N I N G (20)
The following evidence of work is required in order to constitute a mark/grade out of 20 for PLANNING for any/all production options:
TASK 1: NEW A2 BLOG SET UP
Create your new blog within your old blog by adding a new blog address. e.g.:
http://www.kjudge-suttonmediaa2.blogspot.com/
TASK 2: RESEARCH INTO EXISTING PRODUCTS
This is where you should’ve conducted some level of prior research into 4 existing products that are the same as the products you are creating. This depends on the kind of product you are creating in the medium you have chosen to work in. i.e.:
Video: 4 Music videos on any channel, TV: 4 Documentaries, Film: Short film (any type)
Documentary
Analyse the codes & conventions of 4 different types of documentary. You should comment on the following, along with any other points you feel are relevant:
• What TV Channel it’s broadcast on?
• What is the Title of the Documentary?
• What Type of Documentary is it?
Historical, biographical, Investigative, Artistic, Wildlife, Political, Drama documentaries, Reality TV, Celebrity etc
• What Style of Documentary is it?
(Think in terms of Narrative structure, Editing, Voice-overs, Archive footage, Graphics, Text etc)
• What is the Subject matter / Content of the documentary?
• What are the Messages & meanings behind the documentary – What is it trying to communicate to the audience?
http://documentaryheaven.com/louis-theroux-behind-bars/
Music Video
Analyse the codes & conventions of 4 different types of music videos, by different artists. You should comment on the following, along with any other points you feel are relevant:
• Channel? Track and Artist?
• Genre of music?
• Characteristics – How has it been constructed? Is it a live performance video? Does it have a storyline? Is it artistic/abstract?
• Style – How is it filmed? , Think in terms of Camera angles, Editing, Special effects, Mise en scene etc
• How is meaning being conveyed? What is the underlining message behind the video/ song etc?
A Short Film
• A short film (Maximum 5 mins in duration)
• A complete narrative with a beginning, middle and end
• The film should have titles and a soundtrack
• Dialogue is optional
Conduct Research into either the History of Documentary Film (e.g.: John Grierson etc)
Or The History of Music Videos (e.g.: post 1980 - wikipedia etc) or Short Films
TASK 3: MIND MAPPING OF INITIAL IDEAS
You should mind map and assemble at least (3) ideas for your production project:
• Mind map ideas for either your Music video/Documentary/Short film
TASK 4: AUDIENCE RESEARCH
Conduct a questionnaire incorporating both QUANTITATIVE. QUALITATIVE questioning into your potential target audiences views on Music videos & Documentaries.
Create a questionnaire with least 5-10 questions and get at least 10 responses to them:
E.g.: What are your favourite types of music videos? Etc
What type of documentaries do you enjoy watching? Etc
What codes and conventions of feature films should appear in a short film?
* TASK 5: SCRIPT (Documentary and Short film* only) *optional for Short film
You will need to think about constructing a script with dialogue for your productions.
I.e.: A documentary will need a fully scripted VOICE OVER transcript -
QUESTIONS FOR INTERVIEWEE’S will also need to be assembled and letters sent to interviewees in terms of asking them permission to take part in your production.
TASK 6: STORYBOARDS
Now you need to storyboard your visual ideas for your production:
Remember to identify what framing the shots are? i.e. Close up (CU) Medium Long shot (MLS) etc
What lighting is going to be used?
What sound effects will be used? And where does the dialogue fit into the shot sequences?
What transitions are going to be used? i.e. straight cuts, dissolves, fades etc
TASK 7: ROLE ALLOCATION
• If you are working as a group please identify who is doing what role in the production team. i.e. Who is the Director ? Writer? Cameraperson? Editor? Etc
• If you are working as an individual you will be adopting all of these roles as an ‘Auteur’. You could research the ‘Auteur’ theory and incorporate that into your blog and apply it to yourself.
TASK 8: FINAL PROPOSAL
Write a final proposal for your product – you should now have a clear idea of what you are going to create. The Final Proposal must be incorporated in to your blog, ready for assessment.
The following elements will make up your proposal:
1. Working Title: What is the title, name of your production?
2. Channel for Broadcast: What TV channel do you think your production would be best suited to be shown on and why?
3.Target Audience: Who do you consider to be the typical target audience for your production project? ABC1 / C2DE – think in terms of age, class, gender, ethnicity etc
4. Genre:
Type of Music video: Think about what genre of music, your video fits into and how that determines how it looks. Is your video going to be (i) Performance based (ii) Artistic/abstract (iii) Narrative/ storyline based or a combination of these?
Type of Documentary: Historical, biographical, Investigative, Artistic, Wildlife, Political, Drama documentaries, Reality TV, Celebrity etc
Type of Short film: Linear narrative, non-linear narrative, avant-garde, surreal, experimental etc
5. Style:
Style of Music video: Think in terms of unique camera angles, B & W, colour, dissolves, fades, and change of speed: slow/fast motion etc
Style of Documentary: Think in terms of Narrative structure, Editing, Voice-overs, Archive footage, Graphics, Text etc)
CONSTRUCTION (60)
TASK 9: CASTING
Video/Film: Is anybody going to act/perform in your Music production/Short film? What characters will they play and what props will they need (if any?) Make a list
TASK 10: FILMING
Create a PRODUCTION SCHEDULE which will map out how, where, what, when you will film.
Are there any Health & Safety issues or concerns?
Do you need permission to film at your locations?
What camera equipment will you need? Etc
TASK 11: EDITING
Create your RECORDING LOG/EDIT DECISION LISTS and highlight how you are planning to assemble and edit you final piece.
TASK 12: CREATE PRINT ARTEFACTS
Using the various digital images you have accumulated as jpegs/video clips assemble and deconstruct them using print software such as Photoshop etc to create your 2 print artefacts. Examples of print artifacts are: Film Poster, Magazine front cover, Magazine advert, Magazine article, Newspaper advertisement.
TASK 13: AUDIENCE FEEDBACK
Once all of your production materials have been completed you will need to get some audience feedback on how successful your film and print products are compared to real products in terms of codes and conventions. You could develop a questionnaire, a focus group etc to elicit information from people who will appraise your work.
